I am Juan A. Ruiz García and I am part of the digital team at Inseryal by Marina d’Or. My work brings together four disciplines that many companies keep apart: SEO, web development, digital marketing and automation with artificial intelligence.
I have been building digital projects for more than ten years. I started in 2015 in graphic and web design, creating packaging for consumer brands, and from there I kept widening the field: online stores, technical SEO, process automation, server administration and systems. For more than four years I ran web operations at Ahorra en Tinta and, before joining Inseryal, I led a production team in the ceramics industry, where I learned to work with process data and to solve problems on the fly.
That mix is what I apply every day: I understand how people search, I know how to build the page that answers them and I measure whether it works. I use artificial intelligence daily to work faster, with one rule I never bend: the tool suggests, but every figure is checked at its source before it is published.
What I do at Inseryal
I run the group’s websites from end to end. I keep them up to date, find what is holding back their performance and coordinate every change with the rest of the department, from the first request until it is live and measured.
I write new SEO content and review existing pages so they gain rankings in the ten languages we publish in, making sure every text answers what buyers are really looking for and that AI search engines can cite it.
I also prepare the performance reports: which pages bring traffic, which ones convert and where the next effort should go. If a page does not rank or does not generate enquiries, my job is to find out why and fix it.
Career
SEO, web development and digital marketing
Inseryal by Marina d’Or
Management of the group’s websites, SEO content in ten languages, performance reporting and automation with AI.
Founder and product builder
Vortloop · Vort Industries
Social fitness platform published on Google Play. Product, design, development and infrastructure.
Graphic design and process automation
FOREVER US
Ongoing collaboration: design and technical preparation of custom pieces for production, and automation of internal workflows with Node.js, n8n and AI.
Team leader
Smalticeram Group
Team coordination on the plant floor, control of process parameters, performance data analysis and troubleshooting.
IT support and systems technician
Digital Systems & Automation (DACorp)
Windows systems, networks, remote support and virtualised environments for testing and development.
Head of web operations
Ahorra en Tinta
Server administration, web development and maintenance, digital advertising campaigns, content and design.
Web developer and automation specialist
AELIS Consulting
WordPress and Elementor websites, PrestaShop stores, technical SEO, performance and integrations.
Web designer
Lúzete Gestión de Franquicias
Web design, packaging, signage, UX/UI and PrestaShop SEO for a franchise network.
Graphic designer
Teseo Industria y Comercio
Packaging for Eneryeti, Guay Café and Cerveza Chipys, signage and web design.
Freelancer
InCreative
Web solutions, automation, dashboards, SEO and design with Adobe Creative Suite.
Personal projects
Own product · Google Play
Vortloop
Vortloop is the social fitness platform I created and launched on Google Play. It brings together in one app AI generated workout routines, nutrition analysis with a quality score, GPS cardio tracking with territorial challenges and a community with challenges and duels. I built it on my own from start to finish: product strategy, experience design, development, automation and infrastructure. It is the clearest proof of how I work: deciding what is worth building, building it well and putting it in the hands of real users.
BitRespawn is my editorial project about video game culture: in depth reviews, verified news and public review criteria, with a clear line: quality over quantity. It is also my lab for editorial SEO: content architecture, structured data and performance applied to a publication of my own.
